The following essay discusses the most important
considered barrier that creates challenges for communication between working
groups, as detailed in section 11 "Barriers to Effective
Communication" from the book "Organizational Behavior". It will
explain why the team selected this particular barrier and how it creates a
challenge in communications. Furthermore,
actual examples will be provided in the field of work that has been experienced
with this barrier situations in particular. The selected barrier is "Information
Overload". The examples in the workplace we will discuss are: Information
overload in communications, retail and sales.
Selected
Barrier: Information Overload
Due to advances in technology, now more than ever we have
access to more information. This can be beneficial but also can cause
Information Overload. We live in an era where information technology and
instant communication have become a prevalent component. Information overload can retard or distort
effective communication because individuals have a finite capacity for
procession data. This occurs when the
information we have to deal with exceeds our processing capacity. Some of the things that could happens when an
individuals have more information than they can use is that they tend to ignore,
forget, select, or pass over.
When an information overload occurs, consequently, it
could produce a reduction in the decision quality. As
part and consequence of globalization, people can carry out their own research
using the Internet and may have the ability to produce and use information from
various web sites. The information is accessible almost instantly, causing an
information overload of data that often cannot be validated. One of the common
examples and sources of information overload are the e-mails, as people have a
struggle to keep up with incoming messages. In addition to the time required to
filter unwanted email (spam), individuals have to deal with the steady growth
of email attachments such as presentations, reports, and media files.
Information
Overload in Communications
In communications, the amount of information that is
received and send is a lot. For example, customer order management
requires having information systems and in turn individuals who manage these
systems. Because systems have technical flaws is essential that the person who
is behind these remain outstanding and if does not have a solution he should
start working the cases manually. From here comes the problem of handling the
massive amount information .
Email is the primary means of communication in this type
of business , you begin to share information with other areas for the
resolution of the problem and these emails become chains of information that
can eventually end up in confusing the receivers and many times they can get to
ignore them because it is too confusing and often do not end up offering the
right solution . When this happens it is better than the individual go to areas
instead of sending an email with countless number of words that in the end almost
no one reads . It is good to include all the information required for a
solution is accurate , but if people start making a chat, the information loses
its essence and becomes a problem that will be not resolved.
Information
Overload in Retail
When Information Overload is in retail everything change.
The customers want to know information about their products so you have to
engage with them to create a brand loyalty so the people can trust you and be
sure what their are buying. In this case the information overload is great and
benefits the company. With the managers and the members of the
corporate group of the company the information overload can be a little
un-creatable. When they receive a lot of information via email they can forget,
pass over and ignore all of them making this more difficult to make decisions
for the company. We have to know how to make advantage with the information
overload, this way in the future we can see more positives things around the
company.
Information
Overload in Sales
Communication
through electronic communication systems like email became the standard method
within organizations to exchange all kinds of information. Thus, not only
communication technologies have changed and improved significantly, but also
the attitudes and behaviors of its users. This raises new challenges for
individuals but also for organizations, as we have not reached a state in which
the information overload is handled properly.
We
consider the individual or the individual's position is a cause of information
overload. The point at which there is an information overload is not fixed.
Capacity is influenced both by education, training, experience and motivation
as well as psychological aspect of the person. Part of it may be: the limited processing
capacity of each person, motivations, attitudes and satisfaction, personal
situation (the day, noise, temperature), inefficient use of time and poor
writing skills sending the information.
It
becomes a barrier since the position and responsibilities of the individual
require a high degree of information management. And if you add that there
misspelling in communication, or more situations described above, we would see
that communication between departments would be severely affected and therefore
the final product customer service.
Conclusion
According to
Robbins and Judge, to meet common
communication barriers is the first step to overcoming them. The investigation conducted by the authors shows that clear
messages are the main communication barrier. However, each organization can experience a variety of
barriers that reduce productivity
and happiness in the workplace. The author’s states that break down barriers to communication and management must commit to confront the problems and guide employees on how to deal with them to ensure that effective communication is moving forward.
References
Robbins, S. P., & Judge, T. A. (2013). Organizational
Behavior. New York, NY: Pearson Education.
Stats,
I. W. (2012, October 2013). Internet World Stats 2012. Retrieved
October 2013, from http://internetworldstats.com/stats.htm.
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